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Copy Editing

A fresh perspective ensures key information is easily accessible and understandable

  • Long paragraphs are difficult to read and digest
  • Company-centric terminology is often unclear
  • User focused copy keeps visitors on site and engaged

    Describing your company's products and services online in effective copy is one of the most difficult tasks for any company.  Long, text-heavy paragraphs don't translate well to online fomats where users want to find information quickly and easily.  Often, internal copywriters resort to "company-specific" labels and jargon unfamiliar to the majority of site users.

    Utilizing an outside "fresh" perspective for copy editing can ensure that key information is easily accessible and understandable by all site visitors.

    Copy presentation makes the difference between users spending time on your site and clicking off quickly.

       Contact Us:  nancy@nlressler.com  203-571-8214

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